To accelerate its development, the Norman AdTech startup announced a fund raising of 2 million euros from the funds Normandie Participations, West Web Valley, Apicap, and Crédit Agricole Innove in Normandy.
Faced with a market shaken by the disappearance, within two years, of the main browsers’ advertising cookies and the latest CNIL recommendations tightening the methods of collection of user consent, the tricolor nugget offers a real innovation by finally reconciling advertising targeting and respect for privacy.
“Semantics allows us to offer a unique targeting, reaching as closely as possible the attention of Internet users, because the advertising message is inserted according to the content read in real-time by Internet users and not according to data previously collected on them“, described Julie Walther, co-founder of Qwarry.
