The CESP audits the Qwarry semantic targeting solution

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The CESP audits the Qwarry semantic targeting solution

Les points clés

With the announced end of the third-party cookie, the cookie-less analysis and semantic targeting platform Qwarry has just commissioned the Center for the Study of Advertising Media (CESP) to set up an audit of its solution.

It will take place from September to December 2021 for conclusions expected in January 2022. “In this perspective, the CESP has developed a protocol for the scientific audit of contextual and semantic targeting solutions”, according to a press release.Read the article on CBNews.

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