Qwarry and the new advertising opportunities for 2025
Geoffrey Berthon, co-founder of Qwarry, presents the key opportunities for the adtech market in 2025. Among these, Connected TV (CTV) is growing rapidly, with a global market of over 25 billion dollars, supported by the rise of connected televisions. Qwarry reinforces its positioning with a new CTV and in-app offer aimed at cookieless semantic targeting. This solution allows advertisers to reach their audiences on multiple content platforms while respecting the privacy of users.
The other major levers
In addition to CTV, omnichannel strategies are becoming essential to manage audience fragmentation and fully exploit “walled gardens” (Amazon, Google, Meta). AI, for its part, is revolutionizing advertising campaigns, both through the optimization of targeting and through the automated creation of content. Other innovative formats, such as in-game advertising and live shopping on social networks, are growing rapidly, allowing brands to interact with consumers on new channels.
Conclusion
Qwarry is positioned as a leader in semantic advertising, offering solutions adapted to an increasingly complex and regulated advertising landscape. Thanks to its innovations, the platform meets the growing needs for effective, omnichannel and privacy-friendly marketing.
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Qwarry bets on CTV and reveals its adtech opportunities for 2025
Qwarry reveals a new CTV and in-app offer for cookieless targeting. Geoffrey Berthon discusses five major opportunities in adtech for 2025, including CTV, omnichannel, AI, in-game advertising and live shopping on social networks.
