qwarry's blog

Qwarry distributes school supplies to children in Tana, Madagascar, with the support of the Akamasoa association and partners like Microsoft. Since 1989, Akamasoa has been assisting 40,000 people, including 20,000 schoolchildren, by providing housing, healthcare, and education.

Qwarry reveals a new CTV and in-app offer for cookieless targeting. Geoffrey Berthon discusses five major opportunities in adtech for 2025, including CTV, omnichannel, AI, in-game advertising and live shopping on social networks.

Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.

Qwarry is launching a new advertising offer dedicated to connected television (CTV) and mobile applications (In-App). The platform covers the entire advertising cycle: targeting, activation, management and analysis. With this solution, Qwarry aims to triple the advertising budgets of its largest customers by 2025.

Qwarry provides performance indicators to assess the effectiveness of advertising campaigns, such as click-through rate, visibility, and video completion rate. By comparing this data with benchmarks, advertisers can assess the performance of their cookieless campaigns.

Google has finally decided to keep third-party cookies on Chrome after years of resistance. Instead of removing them, it will introduce a new feature that allows users to make an informed choice. The proposal is subject to regulatory approval.

The CMA remains concerned about the management of third-party cookies by Google, despite its Privacy Sandbox project. The third-quarter report reveals that the Google review still raises competition concerns, and the CMA is asking for an update of its commitments.

Qwarry uses advanced technology to analyze content in real time and extract semantic data. The URLs are provided by DSP and SSP partners, without personal data, ensuring compliance with privacy regulations and offering relevant targeting.

Semantic targeting goes beyond simple context by analyzing the deeper meaning of words for more relevant advertising. Unlike contextual targeting, it does not use personal data and respects privacy. Qwarry uses this method for optimized cookieless campaigns.

The process for using Qwarry's semantic targeting is simple: contact us to integrate their solutions into your advertising strategy. Several options are available, including complete management by Qwarry or standalone integration via partner DSPs such as Microsoft Ads and Pubmatic.

Julie Walther, co-founder of Qwarry, is calling on the adtech industry to make gender parity a priority. It highlights the importance of inclusion, diversity, and the fight against inequalities to create a more equitable and efficient sector.

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The article discusses the surprise caused by Google's decision to postpone the end of third-party cookies, stressing that this does not prevent their gradual disappearance. Advertisers need to adapt their strategies by investing in cookieless solutions. Emphasis is placed on the importance of innovation in this context.

Geoffrey Berthon (Qwarry) explains that adtech must shift towards innovative solutions beyond the open web. He highlights the importance of CTV and retail media, while lamenting the lack of attention paid to CSR despite its positive impact on advertising performance.

Qwarry unveils an advertising offer for the luxury sector, allowing semantic targeting and compliance with privacy requirements. This offer aims to meet the challenges of a world without cookies and to maximize the engagement of luxury audiences.

Amazon and Google dominate the DSP market thanks to their unique proprietary data and inventories. The Trade Desk remains competitive, but their unique ID is not enough to counter the huge lead of its competitors.

Learn how the partnership between Qwarry and Adloox combines semantic contextual targeting and attention scores to maximize advertising efficiency in a cookieless environment.

The article highlights emerging digital ad formats in 2024, with innovations in video, audio, and interactive ads. The rise of connected TV (CTV) ads and the growing use of generative AI are also revolutionizing the advertising landscape.

The article discusses how semantic AI and contextual targeting are positioning themselves as alternatives to third-party cookies. Qwarry, Seedtag, and Weborama are developing solutions based on semantic analysis to optimize ad campaigns.

Qwarry launches "Reveal," a new semantic analysis platform based on editorial context and audience segmentation. It offers advertisers real-time strategic recommendations on DSP/SSP platforms, ensuring brand safety and sustainability.

Google decides to retain third-party cookies in Chrome, offering users the option to disable them via the Privacy Sandbox. This decision disrupts the adtech sector, which had invested in cookieless solutions, creating numerous uncertainties about the future of the advertising market.

Google has decided to keep third-party cookies, four years after announcing their removal. This decision reassures some adtech players but raises concerns about the future of cookieless alternatives and Google's dominance in online advertising.

The adtech industry must adapt to the end of third-party cookies, highlighting the importance of first-party data and cookieless solutions. Retail media and CSR commitments are also key trends in 2024.

Google decides to maintain third-party cookies, introducing a new user experience in Chrome. This decision has significant implications for the advertising industry, prompting mixed reactions, particularly from Criteo and UK regulators.

Qwarry launches a semantic targeting offer for the 2024 Olympic Games, with models covering 32 sports disciplines. Advertisers can use these profiles to create real-time contextual campaigns in a brand-safe environment.

Qwarry and Active Agent have partnered to provide a cookieless solution that combines contextual targeting and ad campaign delivery, ensuring performance in a cookie-free environment.

The Digital Alliance has released two new guides on cookieless targeting and measurement solutions. These tools aim to prepare advertisers for the post-cookie era and explore alternatives like identifiers, user cohorts, and contextual solutions.

The article provides an overview of contextual targeting solutions as the end of third-party cookies nears. Major players in the sector focus on developing effective cookieless alternatives.

Qwarry partners with DSP Active Agent to provide a cookieless solution that optimizes ad campaigns without cookies. This semantic solution leverages 400 model segments and 30 socio-demographic profiles for precise targeting.

The 2024 adtech trends include the transition to cookieless solutions, the growing importance of CSR commitments, and the rise of retail media, especially with Amazon dominating this market.

Qwarry, specialized in targeting and semantic analysis of advertising campaigns, has announced the launch of its "2024 Olympics" offer. This gave mediaCom’ the opportunity to discuss the offer with Geoffrey BERTHON, co-founder and CEO of Qwarry. Qwarry is launching its 2024 Olympics offer. What does it represent for advertisers?

The article highlights that the end of third-party cookies presents an opportunity for adtech players to break free from the dominance of GAFAM. Contextual targeting is seen as a solution to maintain high performance while reducing dependence on big platforms' data.

Qwarry has launched an offer dedicated to the 2024 Olympic Games, allowing advertisers to target their audience through precise semantic models. This offer ensures a "brand-safe" and positive environment by excluding negative content, ensuring optimal ad delivery.

As Oracle/Grapeshot ceases operations, many businesses seek reliable alternatives to maintain and enhance their contextual advertising efforts. Qwarry, with its AI-driven contextual targeting solutions, offers a seamless transition that matches and surpasses Grapeshot's capabilities. This blog outlines the benefits and steps of migrating to Qwarry.

Each advertising objective has its own format. Discover the benefits of classic Display and Rich Media to optimize the performance of your campaigns.

In this episode, Bertrand Krug, Director of Digital & Press Audience Measurement at MédiamÉTRIE, explains how MédiamÉTRIE conducts panel data studies, what do they do to obtain reliable data, how do they choose their panelists and what are their thoughts on the Qwarry Médiametry partnership?

In this episode, Geoffrey Berthon CEO of Qwarry and Matthias Blondiot of Rakuten Advertising discuss connected and contextual television, technological challenges, ways to monetize and the levers for obtaining a larger audience.

The cookieless analytics and semantic targeting platform Qwarry partners with Xandr, the entity that brings together AT&T's advertising activities. With this new partnership, Qwarry is positioning itself as a data provider whose technology is directly integrated into Xandr's media buying platform. In December 2020, Qwarry and Xandr had already collaborated by deploying programmatic semantic advertising campaigns together via Xandr Invest. Today, the two players in digital advertising meet with the objective of democratizing access to semantic targeting for all advertisers and agencies using the Xandr Invest DSP.

The Center for the Study of Advertising Materials (CESP) audited Qwarry's solution, the cookieless semantic marketing solution. By entrusting the audit of its technology to the CESP, the startup wanted to validate the relevance and quality of its solution. At the dawn of the disappearance of cookies, Qwarry is playing the card of transparency in the advertising targeting market.

In this episode, Geoffrey Berthon CEO at Qwarry and Vincent Villaret CEO at ImpactPlus highlight the environmental impact of digital advertising and discuss the solution that ImpactPlus offers.

Over the last few decades, the advertising market has faced multiple changes. Despite these challenges, digital advertising has been able to transform and reinvent itself at each stage of its history. Between difficulties and springboards, advertisers' favorite advertising has evolved into a model that is considerably more respectful of its users. Has the market reached the peak of its evolution with the beginning of the disappearance of third-party cookies?

At a time of hybrid work, hyper-connection and the need for meaning at work, employees are looking for inspiring and reassuring companies with strong values. A real driver of employer brand, values define the way in which candidates and employees perceive and identify with the company. What are these essential values to instill into your employees in order to perpetuate the company?

The leading semantic analysis and targeting solution Qwarry is launching a new Tribes Marketing offer to allow brands to reach their audience by projecting semantic profiles on 100% of inventories without using cookies or personal data. To achieve this objective, Qwarry is partnering with Médiametry, the reference in Internet audience measurement.

With the disappearance of third-party cookies, contextual targeting has been propelled to the forefront. This technology based on the immediate interests of users is intended to be more respectful of user data without compromising the advertising performance of advertisers. However, an actor does not benefit from it. At the dawn of a new era in the world of digital advertising, publishers feel threatened by this new technology. How should publishers position themselves in the face of the rise of contextual targeting?

On June 24, 2021, the giant Google declared to postpone the disappearance of third-party cookies from Chrome to mid-2023, initially scheduled for the beginning of 2022. While this announcement suggests that Google is procrastinating, it is not a question of going backwards, third-party cookies will be banned from the browser! For the AdTech industry, this reprieve must above all serve to anticipate and find sustainable alternatives now.

Founded in 2019, Qwarry is the leading cookieless semantic marketing platform in France. The startup has been selected to be part of the 2022 season of the LVMH Startup House. Qwarry then joined a group of 25 innovative startups accelerated by the French luxury house.

With the entry into force of the recommendations of the Cnil on the use of cookies and other trackers, a new advertising ecosystem could emerge that is more respectful of users' personal data.

The cookieless semantic analysis and targeting platform founded in 2019, Qwarry, has just recruited three new collaborators. In the context of the beginning of the disappearance of third-party cookies by 2022, the platform has given itself one year to support the advertising market in this transition and actively contribute to the creation of a new advertising ecosystem.

Two years ago, the GDPR made a sensational entry into Europe to give back control of personal data to its owners. Was it used for anything other than to degrade the user experience on media that were forced to display a CMP? Maybe not, but in any case, the industry had to adapt.

Tracking tools used to track Internet users and target their advertising interests, third-party cookies will be permanently banned from our browsers by 2022. A 'victory' for privacy... but a major blow for advertisers fearing the end of targeted advertising. This disappearance, which has begun, however, paves the way for targeting that is just as effective as it is respectful of our personal data.

Digital advertising is currently facing two major changes: the disappearance of third-party cookies and data confidentiality.

Today, consentless is also at the heart of advertising issues. Watch the replay of our speech at the Ratecard Days “AdTech & MarTech: who is doing what in 2021?”

Data-driven digital strategies are the starting point for all personalized advertising campaigns whose performance we will seek to measure on an ongoing basis. These strategies, which position user data at the center of media activations, are in particular made possible through the use of navigational data. With the evolution of regulations and the beginning of the disappearance of third-party cookies on the main browsers, the ecosystem is facing a major challenge in terms of advertising targeting.

Created in 2019, Qwarry created the first cookieless semantic analysis and targeting platform. Noted for its innovative approach to advertising targeting, the French start-up was named Cool Vendor by Gartner in the AI for Marketing category.

The latest recommendations from the CNIL tightening the procedures for collecting user consent have buried the advertising cookie model, which is expected to disappear in the coming years.

Qwarry, which created the first cookieless semantic analysis and targeting platform in 2019, was named Gartner Cool Vendor 2020 in the AI for Marketing category.

How does the advertising industry project itself into a world without third-party cookies? Watch Julie Walther's interview in The Programmatic Society.

A few months before the end of third-party cookies on Chrome, are adtech players ready for the big change to come?

Fifth week of lockdown and CB News is continuing its meetings with those responsible for the world of communication. Time goes by but the energy is still there. Meet Julie Walther this morning, COO and co-founder of Qwarry, who is developing a semantic tool without cookies or user data.

In an advertising ecosystem where there are many challenges, protecting an advertiser's brand image is a real challenge. Far from being recent, brand safety issues are exacerbated by recent news and are challenging the business model of publishers.

For a year now, Qwarry has been changing the game in the online advertising market by offering a semantic targeting solution without any cookies or user data.

Together with the 4,100 signatories of the Diversity Charter, we are committed to promoting diversity and fighting discrimination.

The Norman start-up Qwarry, specialized in semantic targeting, has raised two million euros from the funds Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove en Normandie.

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For a year now, Qwarry has been changing the game in the online advertising market by offering a semantic targeting solution without any cookies or user data.

Qwarry, the leading semantic analysis and targeting platform, announces the launch, in partnership with the The&Partnership France agency, of a video campaign created for Toyota France. This is the first video campaign for an automotive advertiser operated by Qwarry, a start-up created in 2019.

Qwarry, the first semantic analysis and targeting platform without cookies or user data, is committed to 240 advertising and media personalities and signs the Solidarity Advertising Pact.

Recently installed within the Granville Digital Incubator, the start-up offers targeted digital advertising, without collecting the personal data of Internet users.

The start-up allows advertisers to adapt the distribution of their advertising campaigns to the semantic context. The offer will be offered in self-service by the end of the year.

The regulatory context and anti-tracking policies of browsers are leading more and more companies to position themselves on contextual targeting. To reach different audiences, the gas carrier and storage company Térega therefore called on Qwarry, a company that uses semantic analysis of the distribution context to guide programmatic campaigns. mind Media interviewed Qwarry and Térega, to assess the initial results of this campaign.

Qwarry, the leading semantic analysis and targeting platform, announces the launch, in partnership with the The&Partnership France agency, of a video campaign created for Toyota France. This is the first video campaign for an automotive advertiser operated by Qwarry, a start-up created in 2019.

Created just a few months ago, the startup has already convinced several advertisers and agencies with the promise of maximizing the attention and engagement of Internet users without collecting any private data.

There's semantic targeting and contextual targeting. The two should not be confused, according to Geoffrey Berthon (ex-NextPerf), co-founder of Qwarry with Julie Walther (eBay, Yahoo). Contrary to the logic of contextual targeting, the solution proposed by their start-up would be completely “cookie free”. Investors seem to have understood this, since Qwarry benefited from a 2 million euros raise a few weeks ago. We are looking to understand the details of this solution.

Qwarry, a start-up specializing in contextual targeting, announced on Monday 10 February that it had raised two million euros in funding from the Normandy Participations, West Web Valley, Apicap and Crédit Agricole Innove en Normandie funds.

Qwarry, specialized in advertising targeting via contextual data, raises 2 million euros from Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove in Normandy.

Qwarry generated a 36% higher click rate than that obtained by other actors who used user data during the campaign.

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Very focused on the use of cookies, the targeting approach used until now by the digital advertising industry is becoming obsolete. The disappearance of cookies has begun offering players an opportunity to reflect on the place they now want to occupy in their market, which is strongly dominated by web giants. The hardest part is for publishers and advertisers not to fall back into their trap...

Very focused on the use of cookies, the targeting approach used until now by the digital advertising industry is becoming obsolete. The disappearance of cookies has begun offering players an opportunity to reflect on the place they now want to occupy in their market, which is strongly dominated by web giants. The hardest part is for publishers and advertisers not to fall back into their trap...

During the summer, the CNIL set out new guidelines concerning cookies, which complement those defined in 2013. Main novelty: continuing to browse a website will soon no longer be considered as proof of active consent to the installation of cookies. This change, combined with other factors, seems to be one more step in the decline of cookies...

In a sector that is more complex than ever, between the exponential growth of Data and the arrival of new ad formats, is AI the solution to optimize advertising investments? A question that Geoffrey Berthon, CEO of Qwarry, answered during the Focus Webinar with Ratecard.

Qwarry, the cookieless semantic analysis and targeting platform, is partnering with Xandr, an entity bringing together AT&T's advertising activities, in order to offer programmatic semantic advertising campaigns via Xandr Invest, Xandr's DSP.

With the announced end of the third-party cookie, the cookie-less analysis and semantic targeting platform Qwarry has just commissioned the Center for the Study of Advertising Media (CESP) to set up an audit of its solution.