Qwarry & Adloox Partner to Provide a New Era of Contextual and Attention-Based Advertising Performance
We are excited to announce our strategic partnership with Adloox, the leading European platform for ad verification and measurement. Together, Qwarry and Adloox are combining their expertise to provide advertisers and traders with a comprehensive solution that maximizes advertising effectiveness while adhering to growing privacy and user data protection standards.
Optimize Your Campaigns with Adloox Attention Scoring and Qwarry Contextual Targeting
The partnership between Qwarry and Adloox enables a unique technological integration that merges Qwarry’s semantic contextual segments with Adloox’s pre-bid attention scores. Through this collaboration, advertisers can now activate optimized campaigns across major DSP/SSP marketplaces such as Equativ, Microsoft Xandr, Criteo, and Pubmatic.
This combination of technologies offers several key benefits:
- Advanced Contextual Targeting: Qwarry provides nearly 400 semantic segments and profiles based on the contextual analysis of web pages. These segments allow advertisers to target audiences without using personal data, ensuring compliance with regulations such as GDPR.
- Adloox Attention Scores: Adloox's attention metrics help identify the most engagement-friendly ad placements before purchase, based on factors like visibility, ad size, and brand safety.
Optimized Pre-bid Activation: By integrating these two technologies into a pre-bid activation process, advertisers can maximize campaign performance while minimizing the risk of low-engagement placements.
A Partnership in Service of Privacy-First Advertising
Since its founding in 2018, Qwarry has been committed to delivering advertising solutions that prioritize privacy. This partnership with Adloox reinforces that commitment by adding key new features to our platform, offering comprehensive support for our clients.
By joining forces, we provide a solution that meets advertisers' performance needs while keeping user privacy at the forefront of advertising strategies.
Boosting Ad Performance in a Cookieless World
As the advertising industry faces the imminent disappearance of third-party cookies, alternative solutions such as contextual targeting and attention scores are becoming critical for advertisers. This partnership is perfectly timed to address the challenges of a cookieless ecosystem, where performance and privacy compliance are no longer optional but mandatory.
In summary, the Qwarry and Adloox partnership offers advertisers a unique opportunity to optimize their campaigns in a secure and compliant environment. We invite our clients and partners to explore this new solution that combines cutting-edge technology, innovation, and performance.
For more information about our solutions and how Qwarry can transform your ad campaigns, contact our sales teams : Qwarry.
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