New targeting for a new era
Since the beginnings of digital advertising, cookies and user data have represented a solid basis for online targeting. But the new regulations put in place to better respect the privacy of Internet users (RGPD, CCPA) and the restrictions imposed by browsers (blocking third-party cookies within their environments) have a significant impact on their use and more broadly on the digital advertising industry. Among the solutions that are emerging in order to help actors adapt to the new ecosystem to come, Qwarry is a technology that exploits semantic analysis to carry out targeting without cookies or user data. This is one of the reasons why it was named Gartner Cool Vendor in the AI for Marketing category.Read the full article on Ad Exchange (...)
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The end of cookies: the start of a war of independence for advertising actors?
Very focused on the use of cookies, the targeting approach used until now by the digital advertising industry is becoming obsolete. The disappearance of cookies has begun offering players an opportunity to reflect on the place they now want to occupy in their market, which is strongly dominated by web giants. The hardest part is for publishers and advertisers not to fall back into their trap...
AdTech: 2 million euros for Qwarry and its cookie-free advertising targeting solution
Qwarry, specialized in advertising targeting via contextual data, raises 2 million euros from Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove in Normandy.
