Founded in 2019 by Geoffrey Berthon and Julie Walther, Qwarry develops an advertising targeting solution without using cookies. The startup uses semantic data to allow advertisers to broadcast targeted ads that are relevant to the content that the user consumes. The company from Normandy indicates that it does not collect private data such as identifier, age, gender, location or email address. On the other hand, Qwarry is interested in the semantics of the websites that users visit to allow advertisers to establish their strategy. Based on a deep learning algorithm, Qwarry's solution makes it possible to adjust an advertisement according to the keywords found there.
The weight of the GDPR
”Semantics allows us to offer unique targeting because the advertising message is inserted according to the content read in real time by Internet users and not based on data previously collected on them.”, describes Julie Walther. The startup hopes to be in the forefront if companies are forced to permanently delete their cookies to offer them a new solution. Recall that the RGPD requires that cookies be used only after the consent of the targeted user and that its model extends internationally.In view of the latest recommendations of the CNIL regarding advertising cookies, Qwarry hopes to anticipate the needs of businesses that want to follow these recommendations. As part of this fundraiser, the startup aims to open an R&D center in Caen and plans to recruit 30 employees there. ”We will accelerate our development and offer advertisers, publishers and media agencies the opportunity to use Qwarry's semantic data directly within their own advertising tools”, comments Geoffrey Berthon.Read the full article on FrenchWeb.
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