Originally published on e-marketing.fr
New Advertising Formats
2024 sees the emergence of several digital ad formats, particularly in video, audio, and interactive formats. For instance, video ads now feature interactive elements, allowing for greater personalization. Additionally, the rise of connected TV (CTV) and associated ad formats presents significant opportunities for advertisers, while audio ads are enhanced with dynamic creative optimization (DCO), which customizes messages based on location or weather conditions.
The Role of Artificial Intelligence
Generative AI also simplifies creative processes by automatically generating ad content. Companies like Google and Amazon are integrating AI tools to create visuals and text on the fly. However, these advances raise legal questions about the rights to use generated content. Digital advertising in 2024 continues to evolve rapidly, with technological innovation at its core.
À lire aussi
Qwarry launches contextual targeting for in-app and CTV
Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.
Google keeps its cookies: a reversal after years of resistance
Google has finally decided to keep third-party cookies on Chrome after years of resistance. Instead of removing them, it will introduce a new feature that allows users to make an informed choice. The proposal is subject to regulatory approval.
