Originally published on Strategies.
Julie Walther's Call for Parity in Adtech
In an engaging forum, Julie Walther, co-founder of Qwarry, highlights the challenges facing the adtech industry in terms of gender parity. She notes that, despite advances, inequalities persist, and that the sector continues to be mostly dominated by men, especially in management positions. For Julie Walther, the inclusion of women is essential to provide varied perspectives and improve decision-making within companies.
The Challenges of Diversity and Inclusion
Beyond equity, Julie Walther highlights that diversity is a performance factor for companies. She offers several initiatives to encourage parity in adtech, such as mentoring for women, implementing quotas, and encouraging businesses to adopt inclusive practices. By promoting a diverse and equal work environment, the adtech industry can not only improve its performance but also attract new talent. According to her, this inclusive approach is not only beneficial for women, but also for the entire sector, which must reflect society in its diversity.
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