Qwarry makes its semantic data available to Xandr advertisers

Faced with the decline of cookies and all trackers, it is becoming more and more complex for advertisers to reach their audiences while complying with RGPD constraints and today in France, nearly 50% of Internet users are no longer addressable via a cookie*. In this ultra-demanding media environment, market players want to prepare for the future of digital advertising now and the demand for the integration of data and semantic targeting in advertising offers is increasing significantly. To meet this, Qwarry has developed a semantic marketing platform in real time, 100% cookieless and not dependent on user consent or data, which is revolutionizing advertising analysis and targeting. Today, Qwarry is putting its expertise at the service of the Xandr Invest buying platform. Xandr is one of the largest marketplaces in the world that allows agencies and advertisers to broadcast advertising campaigns in a premium, multi-format and multi-device environment. Qwarry semantic data is already available as a self-service to all advertisers using the Xandr Invest DSP. The benefits are multiple: cost control, responsiveness and simplified activation of semantic intelligence on campaigns in French and English. This initiative is in line with Qwarry's development objectives, whose ambition is to allow as many people as possible to access semantic targeting, and this by multiplying connections on media buying platforms.