Why Migrate to Qwarry?
Seamless Transition: Effortlessly switch from Grapeshot to Qwarry with our easy integration process. Our team is here to support you every step of the way, ensuring a smooth migration and continuity of your advertising campaigns.
Advanced Targeting: Benefit from our AI-driven contextual and semantic targeting that respects user privacy and complies with all regulations. Our advanced technologies ensure relevant and effective ads, maximizing user engagement.
Global Reach & Extensive Segmentation: Operate campaigns in 26 languages with over 400 contextual segments, including brand safety, age, and gender. This diversity allows you to reach a global audience with targeted and relevant messages.
Exclusive Technology: Our 100% in-house proprietary technology focuses solely on delivering top-notch contextual targeting. This allows us to provide innovative solutions and stay at the forefront of the industry.
Integration with Major DSPs and SSPs: Qwarry is available on major platforms such as Microsoft Xandr, Pubmatic, Equativ, Criteo CommerceGrid, and Active Agent. This integration facilitates the use of our contextual segments in your existing campaigns.
Using Qwarry Data on Xandr, Pubmatic, and Equativ
Microsoft Advertising / Xandr
- Log in to your Xandr account and access the Audience/Segment Manager.
- Search for Qwarry in the marketplace "Manage Data Providers".
- Select relevant Qwarry data segments when creating your campaigns and deals.
- Monitor performance with Xandr's reporting tools.
Pubmatic
- Access your Pubmatic account.
- Create your Auction Package Deal.
- In the Targeting/Audience section, select Contextual and choose segments that match your campaign goals under the Qwarry DP provider.
- Save and track results with Pubmatic's reporting tools.
Equativ
- Log in to Equativ and access the Data Marketplace for your deals and campaigns.
- Choose "Add semantic and performance segments" and find Qwarry's contextual segments.
- Add chosen segments to your advertising campaigns.
- Use Equativ’s dashboard to analyze impact and refine your approach.
Frequently Asked Questions (FAQs)
What languages does Qwarry support? Qwarry supports a wide range of languages to ensure global reach and effectiveness. This includes Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish, and Swedish. This extensive language support allows us to cater to diverse markets and provide relevant contextual targeting in each language.
What channels does Qwarry support? Qwarry supports multiple advertising channels to ensure comprehensive coverage and engagement. Our solutions are optimized for display ads, native ads, and video ads. This multi-channel support allows advertisers to reach their target audience across different formats and platforms, enhancing the overall effectiveness of their campaigns.
How does semantic analytics work? Semantic analytics at Qwarry involves analyzing the meaning and context of words within digital content. By understanding the relationships between words and phrases, our technology can identify the core themes and topics of a webpage. This allows us to place ads in contexts that are highly relevant to the content being consumed by the user, improving the likelihood of engagement and conversion. Our AI-driven approach ensures that ads are not just contextually relevant but also aligned with the user's intent and interests.
How many contextual segments does Qwarry offer? Qwarry offers over 400 contextual segments to provide precise and effective targeting. These segments include various categories such as brand safety, age, gender, and specific content topics. Our extensive segmentation allows advertisers to tailor their campaigns to specific audiences and contexts, ensuring higher relevance and engagement.
On which DSPs/SSPs Data Marketplace can we use Qwarry? Qwarry’s data segments are available on several leading DSPs and SSPs. You can access our contextual data on platforms such as Microsoft Xandr, Pubmatic, Equativ, Criteo CommerceGrid, and Active Agent. This wide availability ensures that you can seamlessly integrate Qwarry's data into your existing advertising strategies across multiple platforms.
How long does the migration process take? The migration process to Qwarry is designed to be quick and hassle-free. In most cases, you have almost nothing to do. Simply activate Qwarry on your favorite Data Marketplace, and our team will assist you with any necessary steps. If you need help, feel free to contact us, and we will provide full support to ensure a smooth transition.
Conclusion
Migrating from Oracle/Grapeshot to Qwarry is not just a necessity but an opportunity to elevate your contextual advertising to new heights. With advanced targeting capabilities, global reach, and unparalleled support, Qwarry is the ideal partner for your advertising needs.
Ready to make the switch? Schedule a Demo today and discover the Qwarry advantage!
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