How do I start using Qwarry's semantic targeting?

Is your marketing strategy ready for a cookieless environment? Discover the challenges and solutions for advertising without third-party cookies.
How do I start using Qwarry's semantic targeting?

Key points

The process for using Qwarry's semantic targeting is simple: contact us to integrate their solutions into your advertising strategy. Several options are available, including complete management by Qwarry or standalone integration via partner DSPs such as Microsoft Ads and Pubmatic.

Get started with Qwarry Semantic Targeting

Qwarry's semantic targeting offers advertisers an optimized approach to their advertising campaigns without the use of personal data. To get started, advertisers can contact the Qwarry team to discuss their specific online advertising needs and to integrate this technology into their existing advertising strategy. The process is designed to be simple and adaptable to the different needs of advertisers.

Implementation Options

Qwarry offers several options for activating semantic targeting. Advertisers can choose to entrust the complete management of their campaigns to the Qwarry team, including integration, optimization, and performance monitoring. Alternatively, for businesses that want more autonomy, Qwarry can open pre-filtered deals on specific DSPs, allowing advertisers to access relevant advertising inventories via platforms such as Microsoft Ads, Active Agent, and Pubmatic. Finally, advertisers can also directly access Qwarry's semantic data in the marketplaces of some DSP partners, thus ensuring total flexibility for creating autonomous campaigns.

À lire aussi

Google keeps its cookies: a reversal after years of resistance
Articles

Google keeps its cookies: a reversal after years of resistance

Google has finally decided to keep third-party cookies on Chrome after years of resistance. Instead of removing them, it will introduce a new feature that allows users to make an informed choice. The proposal is subject to regulatory approval.

The CMA is concerned about the management of third-party cookies by Google
Articles

The CMA is concerned about the management of third-party cookies by Google

The CMA remains concerned about the management of third-party cookies by Google, despite its Privacy Sandbox project. The third-quarter report reveals that the Google review still raises competition concerns, and the CMA is asking for an update of its commitments.

Our latest articles