Originally published on TheMediaLeader
Partnership for a Cookieless Environment
Qwarry, a leader in semantic targeting, has partnered with DSP Active Agent. This partnership allows advertisers to use semantic models to optimize campaigns without relying on cookies or personal data. By integrating Qwarry’s technology, target audiences are expanded through semantic analysis and socio-demographic segments.
European Ambitions
With this agreement, Qwarry aims to strengthen its presence in Europe, particularly in Germany, and become the leader in contextual targeting in Europe.
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