In a context of the gradual disappearance of third-party cookies, advertisers must find new alternatives to optimize their performance. This is why the The&Partnership team chose Qwarry to launch the first Toyota France video campaign in 100% cookieless instream/outstream.To reaffirm Toyota France's positioning as an automotive leader in Hybrid technology, Qwarry activated the power of semantic intelligence thanks to its hyper-contextualization technology capable of fully understanding the editorial context of a web page read in real time by a user. Qwarry's innovative technology, which combines semantic data and Brand Suitability, has made it possible to associate Toyota with content that reflects brand values. The media campaign, whose objective is to promote the new Toyota Yaris, was broadcast on news content targeting the semantic worlds of hybrid cars, industry and car insurance, without collecting or using personal data. The Multiscreen team at The&Partnership states:” We were able to see the success of Qwarry's semantic targeting through this first partnership on a video format.”The campaign, conducted for 3 weeks in October 2020, offered better memory of the advertising message and generated a visibility rate of 88% and a completion rate of 83%.
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