Launch of the Reveal Platform
In March 2024, Qwarry unveiled its new semantic analysis platform, "Reveal," aimed at advertisers. This solution relies on in-depth analysis of semantic positioning and editorial context of web pages, as well as the activation of relevant audience segments. Reveal allows brands to track the real-time performance of their ad campaigns and benefit from strategic recommendations directly integrated into DSP or SSP platforms. The goal is to provide a secure advertising environment while improving campaign sustainability. Qwarry plans to expand this offer to over 100 advertisers by the end of 2024.
Goals and Features of Reveal
With advanced features, such as inappropriate content detection, Reveal ensures optimal ad delivery in positive and secure environments. A dedicated team will soon be set up to support this new offer and guide advertisers in their cookieless advertising strategy.
À lire aussi
Qwarry supports education with school supplies in Madagascar
Qwarry distributes school supplies to children in Tana, Madagascar, with the support of the Akamasoa association and partners like Microsoft. Since 1989, Akamasoa has been assisting 40,000 people, including 20,000 schoolchildren, by providing housing, healthcare, and education.
Qwarry bets on CTV and reveals its adtech opportunities for 2025
Qwarry reveals a new CTV and in-app offer for cookieless targeting. Geoffrey Berthon discusses five major opportunities in adtech for 2025, including CTV, omnichannel, AI, in-game advertising and live shopping on social networks.
