The pact, launched at the initiative of WhatRocks Foundation, aims to devote 1% of brands' advertising investments on the Internet to financing associations. At a time when we are facing challenges like never before, let's give meaning and social utility to digital advertising. Advertising will in fact play a crucial role in boosting sales because Each Euro invested in advertising generates €7 in turnover.Consumers are asking for a new demand because 77% of them expect advertising to be now more useful to society : in other words, advertising must also serve society by creating not only economic value but also social value.Committed to the creation of a new advertising ecosystem that is more respectful of the privacy of users, it is quite natural that Qwarry joined the solidarity advertising movement.
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