Contextual targeting: Qwarry raises 2 million euros

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Contextual targeting: Qwarry raises 2 million euros

Key points

Qwarry, a start-up specializing in contextual targeting, announced on Monday 10 February that it had raised two million euros in funding from the Normandy Participations, West Web Valley, Apicap and Crédit Agricole Innove en Normandie funds.

Qwarry analyzes the distribution contexts to then select those that are most relevant to the advertiser and bid via its DSP (Read our case study). The start-up managed to recruit around thirty employees in 2020.Read the full article on MindNews.

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