Do Display and Rich Media formats have an impact on performance?

Is your marketing strategy ready for a cookieless environment? Discover the challenges and solutions for advertising without third-party cookies.
Auteur
Do Display and Rich Media formats have an impact on performance?

Key points

Each advertising objective has its own format. Discover the benefits of classic Display and Rich Media to optimize the performance of your campaigns.


Table of contents :

Heading 2
Heading 3
Heading 4
Heading 5
Heading 6

À lire aussi

Targeting users in the age of GDPR and Cookieless
Other

Targeting users in the age of GDPR and Cookieless

Two years ago, the GDPR made a sensational entry into Europe to give back control of personal data to its owners. Was it used for anything other than to degrade the user experience on media that were forced to display a CMP? Maybe not, but in any case, the industry had to adapt.

Lire l'article
Do Display and Rich Media formats have an impact on performance?
Other

Do Display and Rich Media formats have an impact on performance?

Each advertising objective has its own format. Discover the benefits of classic Display and Rich Media to optimize the performance of your campaigns.

Lire l'article
Our latest articles
What is semantic targeting and how does it differ from contextual targeting?
Articles

What is semantic targeting and how does it differ from contextual targeting?

Semantic targeting goes beyond simple context by analyzing the deeper meaning of words for more relevant advertising. Unlike contextual targeting, it does not use personal data and respects privacy. Qwarry uses this method for optimized cookieless campaigns.

Read the article
19/12/2024
How does Qwarry collect semantic data for targeting?
Articles

How does Qwarry collect semantic data for targeting?

Qwarry uses advanced technology to analyze content in real time and extract semantic data. The URLs are provided by DSP and SSP partners, without personal data, ensuring compliance with privacy regulations and offering relevant targeting.

Read the article
23/12/2024
How do I start using Qwarry's semantic targeting?
Articles

How do I start using Qwarry's semantic targeting?

The process for using Qwarry's semantic targeting is simple: contact us to integrate their solutions into your advertising strategy. Several options are available, including complete management by Qwarry or standalone integration via partner DSPs such as Microsoft Ads and Pubmatic.

Read the article
17/12/2024