Targeting users in the age of GDPR and Cookieless

Is your marketing strategy ready for a cookieless environment? Discover the challenges and solutions for advertising without third-party cookies.
Targeting users in the age of GDPR and Cookieless

Key points

Two years ago, the GDPR made a sensational entry into Europe to give back control of personal data to its owners. Was it used for anything other than to degrade the user experience on media that were forced to display a CMP? Maybe not, but in any case, the industry had to adapt.

Next year, the end of third party cookies will give a new turn in advertising targeting. And again, we will have to adapt. How can we guarantee the valuation of inventories for publishers and the performance of campaigns for advertisers in this context? Answers with Geoffrey Berthon, co-founder of Qwarry.Listen to the podcast.

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Targeting users in the age of GDPR and Cookieless
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Targeting users in the age of GDPR and Cookieless

Two years ago, the GDPR made a sensational entry into Europe to give back control of personal data to its owners. Was it used for anything other than to degrade the user experience on media that were forced to display a CMP? Maybe not, but in any case, the industry had to adapt.

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