In order to accelerate its development, the Normandy Adtech startup announced a 2 million euros fundraiser from the funds Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove en Normandy.Faced with a market shaken by the disappearance within two years of advertising cookies from the main browsers and the latest recommendations from the CNIL tightening the procedures for collecting user consent, the nugget tricolor offers real innovation by finally reconciling advertising targeting and respect for life. private.“Semantics allows us to offer unique targeting, reaching the attention of Internet users as closely as possible, because the advertising message is inserted according to the content read in real time by Internet users and not based on data previously collected on them.” describes Julie Walther, co-founder of Qwarry.Read the full article on Ratecard.
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AdTech: 2 million euros for Qwarry and its cookie-free advertising targeting solution
Qwarry, specialized in advertising targeting via contextual data, raises 2 million euros from Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove in Normandy.
