Founded by Julie Walther and Geoffrey Berthon, the startup has developed a contextual advertising solution based on what is read at a given time by Internet users, rather than on personal data. A way to mitigate The disappearance of third party cookies, gradually buried by advertisers. Qwarry plans to recruit 30 people by the end of the year.Read the full article on Strategies.
À lire aussi
The end of cookies: the start of a war of independence for advertising actors?
Very focused on the use of cookies, the targeting approach used until now by the digital advertising industry is becoming obsolete. The disappearance of cookies has begun offering players an opportunity to reflect on the place they now want to occupy in their market, which is strongly dominated by web giants. The hardest part is for publishers and advertisers not to fall back into their trap...
AdTech: 2 million euros for Qwarry and its cookie-free advertising targeting solution
Qwarry, specialized in advertising targeting via contextual data, raises 2 million euros from Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove in Normandy.