Article originally published on CBNews.
Qwarry introduces an innovative solution for CTV and In-App
Qwarry, a specialist in contextual advertising targeting, has unveiled a new offer focused on connected television (CTV) and mobile applications (In-App). This multi-channel solution is based on proprietary technology and targeting tools using advertising identifiers. By covering all stages of advertising, from activation to performance analysis, it allows advertisers to maximize their results while complying with privacy regulations.
An ambitious strategy for 2025
With this new offer, Qwarry aims to triple the advertising budgets allocated by its 20 largest customers in 2025. The company also plans to branch out into other verticals, including social media and video campaigns. This initiative reinforces its leading position in multi-channel adtech and reflects its commitment to offering solutions adapted to changes in the advertising market.
À lire aussi
Qwarry launches a CTV and In-App offer for multi-channel advertising targeting
Qwarry is launching a new advertising offer dedicated to connected television (CTV) and mobile applications (In-App). The platform covers the entire advertising cycle: targeting, activation, management and analysis. With this solution, Qwarry aims to triple the advertising budgets of its largest customers by 2025.
Adtech: let's make gender parity a priority - Julie Walther, Qwarry
Julie Walther, co-founder of Qwarry, is calling on the adtech industry to make gender parity a priority. It highlights the importance of inclusion, diversity, and the fight against inequalities to create a more equitable and efficient sector.
