.jpg)
Originally published on TheMediaLeader.
Cookieless Partnership Between Qwarry and Active Agent
Qwarry, a leader in semantic targeting, has announced a strategic partnership with the programmatic platform Active Agent. This partnership aims to offer an all-in-one cookieless solution for advertisers, covering both contextual audience targeting and ad campaign delivery. The goal is to optimize ad campaign performance in a cookie-free digital environment, ensuring the relevance and effectiveness of advertising messages. This collaboration is expected to help position Qwarry as a key player in the European market, particularly in Germany, where Active Agent is highly active.
Strengthening Positioning in Europe
With this partnership, Qwarry strengthens its position in Europe, particularly in Germany, and aims to become a leader in contextual and cookieless targeting, offering sustainable and effective advertising solutions for brands.
À lire aussi
Qwarry & Adloox Partnership: Optimize Your Ad Campaigns with Contextual Targeting and Attention Scores
Learn how the partnership between Qwarry and Adloox combines semantic contextual targeting and attention scores to maximize advertising efficiency in a cookieless environment.
Qwarry Launches its "JO 2024" Offer for the Olympic Games
Qwarry launches a semantic targeting offer for the 2024 Olympic Games, with models covering 32 sports disciplines. Advertisers can use these profiles to create real-time contextual campaigns in a brand-safe environment.
.jpg)