A SEVENTH PROMOTION FOR LA MAISON DES STARTUPSSince 2017, the LVMH group has supported fifty startups per year through the La Maison des Startups acceleration program based at Station F in Paris. Each year, La Maison des Startups highlights innovative, carefully selected startups that deal with issues such as the use of data, brand awareness, operations, the sustainability of raw materials or even artificial intelligence. By surrounding itself with innovative and disruptive start-ups, the LVMH group benefits from a multitude of solutions that contribute to its growth and ensure the excellence of the brand. At a time when the digital advertising market is facing many challenges, Qwarry seduces the luxury group and joins the 2022 class of La Maison des Startups.QWARRY IS REVOLUTIONIZING AD TARGETING In order to deal with the evolution of the regulatory framework and the decline of third-party cookies, Qwarry stands out with its 100% cookieless advertising targeting platform that does not depend on user consent or data thanks to analysis and semantic targeting. Thus, Qwarry makes it easier for advertisers to reach their target audiences and optimize their advertising performance while controlling their brand image. In fact, the accuracy of semantic targeting is 89% higher than targeting by keywords and the intention to purchase is increased by 36 points thanks to the startup's targeting technology.“We are proud to join La Maison des Startups from the LVMH group. The drop in the volume of addressable data and its impact on advertising strategy is at the heart of brands' problems. Qwarry provides a sustainable and efficient solution. Through our selection, the LVMH group is showing their desire to support an innovative approach in the service of marketing that is more respectful of personal data.” comments Julie Walther, co-founder of Qwarry.
À lire aussi
Adtech: let's make gender parity a priority - Julie Walther, Qwarry
Julie Walther, co-founder of Qwarry, is calling on the adtech industry to make gender parity a priority. It highlights the importance of inclusion, diversity, and the fight against inequalities to create a more equitable and efficient sector.
The end of third-party cookies: an innovation opportunity for advertising
The article discusses the surprise caused by Google's decision to postpone the end of third-party cookies, stressing that this does not prevent their gradual disappearance. Advertisers need to adapt their strategies by investing in cookieless solutions. Emphasis is placed on the importance of innovation in this context.
