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Article originally published on LeMediaCom.
Qwary's Luxury Advertising Offer
Qwarry recently launched a new advertising offer, specifically aimed at players in the luxury industry. This offer makes it possible to broadcast campaigns based on a semantic analysis of content, by targeting 100% of captive audiences in a protected environment. The sectors concerned include fashion, accessories, watches and jewelry, cosmetics, and hotels and travel. This new solution is distinguished by its ability to comply with high confidentiality requirements, while offering precise management of campaigns.
The evolution of the market in the face of the disappearance of cookies
In a context of the gradual disappearance of third-party cookies, Geoffrey Berthon explains how this solution is a response to the new challenges of the advertising market. Already, 83% of Internet users refuse cookies via consent pop-ups. Faced with this, advertisers must reinvent their strategies and turn to alternative solutions that can effectively reach their audience while respecting privacy. This approach is crucial, especially for luxury brands, which depend on the protection of personal data to maintain their reputation and brand image.
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The end of third-party cookies: an innovation opportunity for advertising
The article discusses the surprise caused by Google's decision to postpone the end of third-party cookies, stressing that this does not prevent their gradual disappearance. Advertisers need to adapt their strategies by investing in cookieless solutions. Emphasis is placed on the importance of innovation in this context.
