CTV in France, technological challenges and the levers for obtaining an audience (ft Rakuten Advertising) I Episode 4

Qwarry distributes school supplies to children in Tana, Madagascar, with the support of the Akamasoa association and partners like Microsoft. Since 1989, Akamasoa has been assisting 40,000 people, including 20,000 schoolchildren, by providing housing, healthcare, and education.

Qwarry reveals a new CTV and in-app offer for cookieless targeting. Geoffrey Berthon discusses five major opportunities in adtech for 2025, including CTV, omnichannel, AI, in-game advertising and live shopping on social networks.

Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.