Why is Qwarry cool? The French start-up was noted for its innovative approach to advertising targeting. New privacy regulations and browser restrictions are impacting the use of users' personal data and more broadly on the digital advertising industry. ” Being named Cool Vendor by Gartner is a great recognition for Qwarry. We are actively participating in the creation of a new advertising ecosystem and we are proud to have demonstrated our ability to innovate by reinventing targeting. ” explains Julie Walther, co-founder of Qwarry.The semantic analysis technology proposed by the French start-up does not collect any cookies or user data and makes it possible to target users' attention in real time. The use of Natural Language Processing (NLP) and Natural Language Understanding (NLU) algorithms offers the possibility of analyzing millions of web pages in real time to define accurate multi-scoring and sentiment analysis. Artificial intelligence, applied here to digital marketing, therefore makes it possible to understand the distribution context and the content of the web pages on which the advertisements will be broadcast. The targeting solution offered by Qwarry thus offers publishers the possibility of monetizing 100% of their inventories and acts as a new advertising performance lever for advertisers.
DisclaimersGartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organization and should not be constructed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's Research & Advisory Organization and should not be constructed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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