Originally published on TheMediaLeader.
The Rise of Semantic AI in Contextual Advertising
With the decline of third-party cookies, contextual targeting technologies are gaining momentum. Semantic AI, which deeply analyzes content to extract meaning and sentiment, is at the core of this transformation. Companies like Qwarry, Seedtag, and Weborama are at the forefront of this revolution. Their goal is to provide solutions that allow more effective audience targeting while respecting user privacy.
Developed Technologies
Qwarry, for example, offers a cookieless solution named Reveal, which analyzes semantic content to optimize ad placement. Seedtag focuses on lemmatization and tokenization to understand the tone and main topics of a text. Weborama, on the other hand, is focused on contextual analysis and generative AI to deliver highly targeted campaigns. These innovations show that context, enhanced by AI, has the potential to replace traditional cookie-based advertising targeting methods.
Conclusion
In summary, semantic AI is not just an alternative but could become the standard in a post-cookie advertising world. Companies mastering these technologies will be able to offer more relevant and privacy-friendly campaigns.
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Cookieless: The Digital Alliance Publishes Two Guides on Activation
The Digital Alliance has released two new guides on cookieless targeting and measurement solutions. These tools aim to prepare advertisers for the post-cookie era and explore alternatives like identifiers, user cohorts, and contextual solutions.
