The CESP audits the Qwarry semantic targeting solution

Is your marketing strategy ready for a cookieless environment? Discover the challenges and solutions for advertising without third-party cookies.

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With the announced end of the third-party cookie, the cookie-less analysis and semantic targeting platform Qwarry has just commissioned the Center for the Study of Advertising Media (CESP) to set up an audit of its solution.

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It will take place from September to December 2021 for conclusions expected in January 2022. “In this perspective, the CESP has developed a protocol for the scientific audit of contextual and semantic targeting solutions”, according to a press release.Read the article on CBNews.

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