Given the latest machine learning advancements and exponential calculating capabilities, Qwarry’s AI continues to overcome more and more sophisticated challenges when it comes to advertising targeting.
Our inHouse algorithms are capable of reading articles, providing a detailed and comprehensive understanding
of the topics addressed on the page.
Qwarry enables advertisers to display their ads on a large range of premium websites through a programmatic approach.
SEMANTIC VS. KEYWORDING
TRADE IN SERIOUS KEYWORD LIMITATIONS FOR THE ACCURACY OF SEMANTIC ANALYSIS.
As generic keywords aren’t enough to understand content meaning, Qwarry has developed a hyper-contextual technology capable of fully understanding the editorial content of a page and providing a better memorization of your message regardless of the ad format.
Our technology makes the distinction between positive and negative content to guarantee your campaigns are displayed in appropriate and brand safe environment.
Our brand suitability algorithm analyses the content of the article and kicks out all articles with a negative emotional severity.
Proprietary Machine-Learning Framework
NLP & NLU
We have developed proprietary algorithms around two main branches of automatic language processing which are at the crossroads between Linguistics, Computing and Artificial Intelligence.
NLP at Qwarry involves extracting, cleaning and world ordering by focusing exclusively on the literal interpretation of what humans say or write.
NLU aims to deepen understanding and is a sub-part of NLP that primarily focuses on improving the ability to understand the meaning behind words and texts and identify the deep meaning of what is being said or written.
To learn more about our deep learning system, watch this interview of Tahar, Data Scientist at Qwarry.
Qwarry in a nutshell
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