CTV in France, technological challenges and the levers for obtaining an audience (ft Rakuten Advertising) I Episode 4

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Les points clés

In this episode, Geoffrey Berthon CEO of Qwarry and Matthias Blondiot of Rakuten Advertising discuss connected and contextual television, technological challenges, ways to monetize and the levers for obtaining a larger audience.

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Decision of the CNIL on the use of cookies, what impact for the advertising market?

How does the advertising industry project itself into a world without third-party cookies? Watch Julie Walther's interview in The Programmatic Society.

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Is AI a solution to optimize advertising investments?

In a sector that is more complex than ever, between the exponential growth of Data and the arrival of new ad formats, is AI the solution to optimize advertising investments? A question that Geoffrey Berthon, CEO of Qwarry, answered during the Focus Webinar with Ratecard.

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