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Originally published on LeMediaCom.
Qwarry's Advertising Offer for Luxury
Qwarry recently launched a new advertising offer specifically aimed at players in the luxury industry. This offer allows campaigns to be delivered based on semantic content analysis, targeting 100% of captive audiences in a secure environment. The sectors involved include fashion, accessories, watches and jewelry, cosmetics, and hotels and travel. This new solution stands out for its ability to meet high privacy standards while offering precise campaign management.
Market Evolution with the Cookie Phase-Out
In the context of the gradual disappearance of third-party cookies, Geoffrey Berthon explains how this solution responds to the new challenges of the advertising market. Already, 83% of internet users refuse cookies via consent pop-ups. In response, advertisers must reinvent their strategies and turn to alternative solutions that can effectively reach their audience while respecting privacy. This approach is crucial, especially for luxury brands, which depend on the protection of personal data to maintain their reputation and brand image.
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Qwarry's new offer for luxury advertisers
Qwarry unveils an advertising offer for the luxury sector, enabling semantic targeting while respecting privacy requirements. This offer addresses the challenges of a cookieless world and aims to maximize engagement with luxury audiences.
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