Attribution with Cookies
A concept that allows advertisers to follow the consumer journey through various touchpoints and advertising channels, crucial for evaluating the effectiveness of advertising campaigns.
Qwarry launches contextual targeting for in-app and CTV
Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.
Qwarry launches a CTV and In-App offer for multi-channel advertising targeting
Qwarry is launching a new advertising offer dedicated to connected television (CTV) and mobile applications (In-App). The platform covers the entire advertising cycle: targeting, activation, management and analysis. With this solution, Qwarry aims to triple the advertising budgets of its largest customers by 2025.
Google keeps its cookies: a reversal after years of resistance
Google has finally decided to keep third-party cookies on Chrome after years of resistance. Instead of removing them, it will introduce a new feature that allows users to make an informed choice. The proposal is subject to regulatory approval.