Campaign optimization
Process of continuous improvement of advertising campaigns based on the data and analyses collected.
Third-Party Cookies: Uncertainty Remains for the Online Advertising Industry
Google has decided to keep third-party cookies, four years after announcing their removal. This decision reassures some adtech players but raises concerns about the future of cookieless alternatives and Google's dominance in online advertising.
Adtech: let's make gender parity a priority - Julie Walther, Qwarry
Julie Walther, co-founder of Qwarry, is calling on the adtech industry to make gender parity a priority. It highlights the importance of inclusion, diversity, and the fight against inequalities to create a more equitable and efficient sector.
Amazon and Google dominate programmatic DSPs
Amazon and Google dominate the DSP market thanks to their unique proprietary data and inventories. The Trade Desk remains competitive, but their unique ID is not enough to counter the huge lead of its competitors.