Fingerprinting
A technique that uses the unique characteristics of a device to identify users.
What is semantic targeting and how does it differ from contextual targeting?
Semantic targeting goes beyond simple context by analyzing the deeper meaning of words for more relevant advertising. Unlike contextual targeting, it does not use personal data and respects privacy. Qwarry uses this method for optimized cookieless campaigns.
How does Qwarry collect semantic data for targeting?
Qwarry uses advanced technology to analyze content in real time and extract semantic data. The URLs are provided by DSP and SSP partners, without personal data, ensuring compliance with privacy regulations and offering relevant targeting.
How do I start using Qwarry's semantic targeting?
The process for using Qwarry's semantic targeting is simple: contact us to integrate their solutions into your advertising strategy. Several options are available, including complete management by Qwarry or standalone integration via partner DSPs such as Microsoft Ads and Pubmatic.