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Qwarry launches a CTV and In-App offer for multi-channel advertising targeting
Qwarry is launching a new advertising offer dedicated to connected television (CTV) and mobile applications (In-App). The platform covers the entire advertising cycle: targeting, activation, management and analysis. With this solution, Qwarry aims to triple the advertising budgets of its largest customers by 2025.
Qwarry launches contextual targeting for in-app and CTV
Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.
What is semantic targeting and how does it differ from contextual targeting?
Semantic targeting goes beyond simple context by analyzing the deeper meaning of words for more relevant advertising. Unlike contextual targeting, it does not use personal data and respects privacy. Qwarry uses this method for optimized cookieless campaigns.