Probabilistic methods
Statistical models to infer information about a user from data that is not directly related to their identity.
Qwarry supports education with school supplies in Madagascar
Qwarry distributes school supplies to children in Tana, Madagascar, with the support of the Akamasoa association and partners like Microsoft. Since 1989, Akamasoa has been assisting 40,000 people, including 20,000 schoolchildren, by providing housing, healthcare, and education.
Qwarry bets on CTV and reveals its adtech opportunities for 2025
Qwarry reveals a new CTV and in-app offer for cookieless targeting. Geoffrey Berthon discusses five major opportunities in adtech for 2025, including CTV, omnichannel, AI, in-game advertising and live shopping on social networks.
Qwarry launches contextual targeting for in-app and CTV
Qwarry is expanding its contextual targeting offering to in-app and CTV, combining context and advertising identifiers. This strategy allows for an omnichannel approach and meets the expectations of advertisers in the face of the decline of the open web.