Founded in 2019 by Geoffrey Berthon and Julie Walther, Qwarry has developed an advertising targeting solution that unusually doesn’t rely on cookies. Instead, the startup uses semantic data to allow advertisers to deliver targeted ads related to the content the user consumes. This is carried out without collecting private data or identifiers, such as age, sex, location or email address.
“Semantics allow us to offer unique targeting because the advertising message is inserted according to the content read in real time by internet users and not according to data previously collected on them“, describes co-founder Julie Walther.
