Qwarry secures a €2 million funding round

Votre stratégie marketing est-elle prête pour un environnement cookieless ? Découvrez les enjeux et les solutions pour faire de la publicité sans cookies tiers.
Qwarry secures a €2 million funding round

Les points clés

For a year now, Qwarry has been changing the game in the online advertising market by offering a semantic targeting solution without any cookies or user data.

In order to accelerate its development, the Normandy Adtech startup announced a fundraising of two million euros from the funds Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove en Normandy.Faced with a market shaken by the disappearance in two years of advertising cookies from the main browsers and the latest recommendations from the CNIL tightening the procedures for collecting user consent, the nugget tricolor offers real innovation by finally reconciling advertising targeting and respect for life. private. “Semantics allows us to offer unique targeting, reaching the attention of Internet users as closely as possible, because the advertising message is inserted according to the content read in real time by Internet users and not based on data previously collected on them” describes Julie Walther, co-founder of Qwarry.Read the full article on Fusacq.

À lire aussi

The end of cookies: the start of a war of independence for advertising actors?
Press

The end of cookies: the start of a war of independence for advertising actors?

Very focused on the use of cookies, the targeting approach used until now by the digital advertising industry is becoming obsolete. The disappearance of cookies has begun offering players an opportunity to reflect on the place they now want to occupy in their market, which is strongly dominated by web giants. The hardest part is for publishers and advertisers not to fall back into their trap...

AdTech: 2 million euros for Qwarry and its cookie-free advertising targeting solution
Press

AdTech: 2 million euros for Qwarry and its cookie-free advertising targeting solution

Qwarry, specialized in advertising targeting via contextual data, raises 2 million euros from Normandie Participations, West Web Valley, Apicap and Crédit Agricole Innove in Normandy.

Our latest articles