Why is Qwarry cool? The French start-up was noticed for its innovative approach to ad targeting. The new privacy regulations and browser restrictions are impacting the use of users’ personal data and the digital advertising industry more broadly. “Being named Cool Vendor by Gartner is a nice recognition for Qwarry. We are actively participating in the creation of a new advertising ecosystem and are proud to have demonstrated our ability to innovate by reinventing targeting” explains Julie Walther, Co-Founder of Qwarry.

The semantic analysis technology proposed by the French start-up does not collect any cookie or user data and allows to target users’ attention in real-time. The use of Natural Language Processing (NLP) and Natural Language Understanding (NLU) algorithms offer the ability to analyze millions of web pages in real-time to define accurate multi-scoring and sentiment analysis. Artificial intelligence, here applied to digital marketing, therefore allows us to understand the context of diffusion and the content of the web pages on which ads will be diffused. The targeting solution suggested by Qwarry offers publishers the possibility to monetize 100% of their inventories and acts as a new advertising lever of performance for advertisers.

Disclaimers
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.