Why is Qwarry cool? The French start-up was noticed for its innovative approach to ad targeting. The new privacy regulations and browser restrictions are impacting the use of users’ personal data and the digital advertising industry more broadly. “Being named Cool Vendor by Gartner is a nice recognition for Qwarry. We are actively participating in the creation of a new advertising ecosystem and are proud to have demonstrated our ability to innovate by reinventing targeting” explains Julie Walther, Co-Founder of Qwarry.
The semantic analysis technology proposed by the French start-up does not collect any cookie or user data and allows to target users’ attention in real-time. The use of Natural Language Processing (NLP) and Natural Language Understanding (NLU) algorithms offer the ability to analyze millions of web pages in real-time to define accurate multi-scoring and sentiment analysis. Artificial intelligence, here applied to digital marketing, therefore allows us to understand the context of diffusion and the content of the web pages on which ads will be diffused. The targeting solution suggested by Qwarry offers publishers the possibility to monetize 100% of their inventories and acts as a new advertising lever of performance for advertisers.
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