The pact, launched at the initiative of the WhatRocks Foundation, aims to devote 1% of the brands’ advertising investments on the Internet to finance charities. At a time when we are facing challenges like never before, let’s give meaning and social utility to digital advertising. Advertising will indeed play a crucial role in boosting sales because each Euro invested in advertising generates a turnover of 7€.
Consumers are making a new demand since 77% of them expect advertising to be more useful to society: in other words, advertising must also be at the service of society by creating not only economic value but also social value.
Committed to creating a new advertising ecosystem that is more respectful of user privacy, it was only natural for Qwarry to join the solidarity advertisement movement.