What is a panelist data provider? What is the relevance of this data in a world without cookies? (Ft Médiametry) I Episode 5

Votre stratégie marketing est-elle prête pour un environnement cookieless ? Découvrez les enjeux et les solutions pour faire de la publicité sans cookies tiers.

Auteur

Les points clés

In this episode, Bertrand Krug, Director of Digital & Press Audience Measurement at MédiamÉTRIE, explains how MédiamÉTRIE conducts panel data studies, what do they do to obtain reliable data, how do they choose their panelists and what are their thoughts on the Qwarry Médiametry partnership?

Sommaire :

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How does the advertising industry project itself into a world without third-party cookies? Watch Julie Walther's interview in The Programmatic Society.

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Is AI a solution to optimize advertising investments?

In a sector that is more complex than ever, between the exponential growth of Data and the arrival of new ad formats, is AI the solution to optimize advertising investments? A question that Geoffrey Berthon, CEO of Qwarry, answered during the Focus Webinar with Ratecard.

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