What is a panelist data provider ? Why is their data relevant in a cookie less world ? (Ft Médiametrie) I Episode 5

Published on 12 Jul 2022

In this episode, Bertrand Krug Head digital audience measurement & media At Médiametrie is interviewed by Qwarry’s CEO Geoffrey Berthon on various questions : how does Médiametrie conduct the panelist data studies, what do they do to get a good data, how do they choose their panelists, their thoughts on the partnership Qwarry/Médiametrie ?

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