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‘Participating in the Creation of a New Advertising Ecosystem by Reinventing Targeting’

Published on 09 Nov 2020

Founded in 2019, Qwarry has created the first cookieless analysis and semantic targeting platform. Recognized for its innovating approach on ad targeting, the French start-up has been named Cool Vendor by Gartner in the AI for Marketing category.

New era, new targeting

Since the beginning of digital advertising, cookies and user data have provided a solid foundation for online targeting. But the new regulations implemented for a better respect of Internet users’ privacy (GDPR, CCPA) and the restrictions imposed by browsers (blocking third party cookies within their environments) have a significant impact on their use and more broadly on the digital advertising industry.

Among the solutions that are emerging to help players adapt to the new ecosystem to come, Qwarry is a technology that exploits semantic analysis to perform targeting without cookies or user data. This is one of the reasons why it was named Gartner Cool Vendor in the AI for Marketing category.

Read the entire article on Ad Exchange (…)

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