Founded by Julie Walther and Geoffrey Berthon, the start-up has developed a contextual advertising solution based on what is read at a precise time by Internet users, rather than on personal data. A means of compensating for the disappearance of third-party cookies, gradually being buried by advertisers. Qwarry plans to recruit 30 people by the end of the year.
Qwarry, the Norman AdTech startup, specialized in semantic targeting, announced a fund raising of 2 million euros from the funds Normandie Participations, West Web Valley, Apicap, and Crédit Agricole Innove en Normandie.
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