qwarry's blog

Data Science at the service of advertising performance

Since March 31, 2021, CNIL regulations stipulate that without the explicit consent of the Internet user, it is no longer possible to collect personal data. By 2023, Google will also permanently end the use of third-party cookies on its Chrome browser. Changes that are redesigning the digital advertising market and questioning its future. How to reconcile advertising targeting and the disappearance of user data?

13/4/2022
Data Science at the service of advertising performance
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