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Qwarry Wants to Revolutionize the Advertising Market

Published on 11 Feb 2020

The latest CNIL recommendations, which tightened the collecting methods of the user’s consent, put an end to the advertising cookie model, which disappearance is foreseen in the next few years.

It is against this backdrop that Qwarry, a young Norman company, has been, for a year now, offering a semantic targeting solution without any cookies or user data. An avant-garde proposal that has just obtained the support of Normandie Participations, West Web Valley, Apicap, and Crédit Agricole Innove en Normandie – who have invested €2 million. “Semantics allows us to offer a unique targeting experience that is very relevant to the attention of Internet users because the advertising message is inserted according to the content read in real-time by Internet users and not according to data previously collected about them,” explains Julie Walther, co-founder of Qwarry. With this capital increase, the Normandy-based start-up plans to recruit up to 30 employees in its R&D center in Caen by the end of 2020. And thus, address its semantic data to advertisers, publishers, and media agencies.

Read the entire article on Les Echos.


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