Today, the programmatic market relies almost exclusively on the collection of private data from users.
Navigation history, geo-localization, socio-demographic data, everything is meticulously collected, analyzed, and modeled to feed the targeting of campaigns in programmatic.
However, the increased importance of brand safety, the evolution of the legal framework with the GDPR, and the upcoming disappearance of cookies in browsers have redistributed the cards and now force market players to find alternative targets and get out of user data.
Qwarry offers an innovative semantic marketing platform that addresses all these issues.
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