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Valentine’s Day 2020: What You Must Know to Make Successful Campaigns

Published on 10 Feb 2020

CB Expert tech focus in partnership with Ratecard: Qwarry’s advice as Valentine’s Day approaches.
Valentine’s Day is a commercial holiday… If the romantics are outraged by this statement, it is true that Valentine’s Day remains an unchanging highlight for brands that take advantage of the occasion to showcase their flagship products. A commercial period “like any other”, which nevertheless requires special preparation to deliver effective campaigns.

Attract the attention of the Internet user during his search.

Valentine’s Day is one of the shortest commercial periods. According to Qwarry, a technology specialized in semantic intelligence, the traffic of the webpages on the topic of Valentine’s Day explodes from one week before February 14th to reach its peak on D-Day and collapses the following day. In this limited time frame, brands must be able to reach the consumer and engage them in the buying process, despite all of the competition. To help them in this process, Qwarry offers to target a content right when it is being consulted, thus making it possible to reach the Internet user and convert them.


Read the entire article on CB Expert.

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